Автор: Al Ries

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries....

Every company has it at one point. But all too often, it gets lost along the way, leaving the company–and its workers–with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the...

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

There are laws of nature, so why shouldnt there be laws of marketing?As Al Ries and Jack Troutthe world-renowned marketing consultants and bestselling authors of Positioningnote, you can build an impressive airplane, but it will never leave the...