22 Immutable Laws of Marketing

Джек Траут. 22 Immutable Laws of Marketing
Джек Траут. 22 Immutable Laws of Marketing
4.85 из 5, отдано 7 голосов
There are laws of nature, so why shouldnt there be laws of marketing?As Al Ries and Jack Troutthe world-renowned marketing consultants and bestselling authors of Positioningnote, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldnt there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
  • Категория: событийный маркетинг
  • Правообладатель: Gardners Books
  • Возрастное ограничение: 0+
  • ISBN: 9780062351401
  • Легальная стоимость: 794.83 руб.

Слушать аудиокнигу «22 Immutable Laws of Marketing» онлайн:

Комментарии ():

Вам также может понравиться:

Оставайтесь на связи

Будьте в курсе новостей о выходящих книгах, подпишитесь на нашу еженедельную рассылку:
книги, что говорят с тобой
© 2011-2024. Your Lib. All Rights Reserved.