product placement

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries....

Every company has it at one point. But all too often, it gets lost along the way, leaving the company–and its workers–with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the...

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

There are laws of nature, so why shouldnt there be laws of marketing?As Al Ries and Jack Troutthe world-renowned marketing consultants and bestselling authors of Positioningnote, you can build an impressive airplane, but it will never leave the...

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.Every day we...

Selling is one of the most difficult professions. Who wants to be in a line of work where the typical response is &quote;no?&quote; Who wants to encounter rejection day in and day out? Effective salespeople face this scenario all the...

Your ability to prospect and sell depends on how well you can work with anyone. In this powerful, must-have series of value-packed audios, three of the world's top sales trainers come together to teach you little-known sales traits that are...

Earn huge profits in today's business-development startup boomDriving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership,...

Уникальная аудиокнига для пиарщиков, записанная не пиарщиком. ЧИТАЕТ АВТОР Книги по PR обычно пишут пиарщики. Проблема в том, что почти никто из них не бывал по другую сторону баррикад – не работал в журнале или на телевидении, не снимал...