Philip Kotler - The Mind of a Leader
Philip Kotler
Runtime: 50 minutesExperience a first-hand interview with the legendary Philip Kotler, American marketing author, consultant and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kotler is the author of more than 55 marketing books. He was the first person to receive the "e;Leader in Marketing Thought"e; voted on by the academic members of the American Marketing Association. The first recipient of the William L. Wilkie Award from the AMA and the first recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.
- Категория: биографии и мемуары
- Правообладатель: Gardners Books
- Возрастное ограничение: 0+
- ISBN: 9788799643066
- Легальная стоимость: 567.78 руб.
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