E-Myth Revisited
Michael E. Gerber
In this compact disc edition of the totally revised underground bestseller – The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business – from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed – and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
- Категория: зарубежная деловая литература
- Правообладатель: Gardners Books
- Возрастное ограничение: 0+
- ISBN: 9780060839246
- Легальная стоимость: 1607.67 руб.
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